Redefining model pharmacies

Case Study

Client

Xpress pharma

About

Xpress pharma is a smart model pharmacy franchise in Dhaka that started delivering medication to customers' doorstep, breaking the cycle of the customer being the ones to reach out or having to physically visit the store.

Challenge

They needed a simple and easy to understand profile that reflected how smart and unconventional the pharmacy is as at the day pharmacies did not have profiles of their own. However the main obstacle was to start the branding amongst pharmacies due to pharmacies lacking a proper brand guideline, so we had to ensure the profile reflected on the brand elements very heavily.

Deliverables

Profile

Result

Clients are extremely pleased with how XPress pharma upholds and brands themselves making Xpress pharma now an established pharmacy in Dhaka.