Making a Statement for Slow Fashion

Case Study

Client

Friendship NGO

About

A Social Purpose Organisation (SPO) is an organization that addresses social issues and always prioritizes the interests of the communities it serves. Their social enterprise, named “Friendship Colours of the Chars”, is a fashion and lifestyle brand of Friendship Enterprise. Being a social enterprise of Friendship NGO, they are working with the most remote and marginalized women of the chars (riverine islands) in Gaibandha and Kurigram Districts in Bangladesh.

Challenge

The social enterprise was hosting an event named “A Night of Tradition” or ANOT, inviting foreign dignitaries and elite customers to showcase their global collections for the new year. They required aid in storytelling the process of creations and the importance of upholding handmade traditions. All to establish themselves as the first “Slow Fashion” brand in Bangladesh. Timeline was 14 days.

Deliverables

Brand Element Redesign , Content Bible , Company Profile , Business Cards , Internal Document Templates , Official Website.

Result

The ceremony became established as the flagship event of the brand, with over 2x sales increase the following year.

February 27, 2024

Friendship Colours of the Chars