From B2B to B2C

Case Study


Libra Computer


Libra Computer Aid (LCA) was established in 1988 just before the marketing of personal computers started to gain momentum in Bangladesh. LCA not only started its operations with the introduction and marketing of personal computers (PC) but it also served as a provider of total solutions to its customer base. LCA acted as a supply source for dealers marketing world-renowned brands in the country at that time, thus greatly facilitating the maintenance of service and warranty claims by these organizations.


Libra Computers, known for providing printers in bulk to various businesses, aimed to expand their reach. They wanted to venture into the business-to-consumer (B2C) space by selling printers through an e-commerce platform.


E-commerce Website


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March 21, 2024

Libra Computer